The two-week SEO sprint, step by step
Why fortnight cycles with fixed scope beat the year-long retainer for most sites — and the exact sprint structure we run.
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Guides & field notes
Sprint notes: tactical SEO with deadlines attached.
Technical quick wins hiding in plain sight: a one-hour checklist
Seven checks that take an hour total and regularly find issues capping a site's rankings for months.
Read article →Content refresh: the highest-ROI SEO work nobody schedules
Your old posts are quietly losing traffic every month. The decay-detection and refresh routine that wins it back.
Read article →Living with AI answers: SERP strategy for 2026
AI overviews swallowed the easy clicks. What still earns traffic — and how to be the source the answer engine cites.
Read article →Internal linking at scale: the cheapest authority you're not using
Most sites distribute authority by accident. Three structural patterns plus a maintenance routine that fixes it for good.
Read article →Link velocity: the myths, the maths and what actually trips filters
'Don't build more than X links per month' is folklore. What velocity actually signals and the patterns to avoid.
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